Loved
Clarion
The Hub in Oslo — the city's "unofficial concierge." DJs at check-in, a lobby locals love.
The Daily Briefing
Your empire,
Across 4 brands & Spenn
Your empire,
at a glance.
A record year on the books — and one loyalty story that needs your voice today.
Brands at a glance
tap row to filter queue
PositiveNeutralCritical
Today's Pulse
–
Pulse Index
▲ recovering
Sentiment is weighed down by loyalty — but lifted by a record financial year and a sweep of awards.
–Positive
–Neutral
–Critical
Needs your attention
The Spenn migration is testing your most loyal guests.
The loudest story this week isn't about a room — it's about trust. Long-tenured Platinum and Gold members feel the move from bonus points to Spenn took something they earned. These are advocates worth winning back.
–
loyalty-linked
mentions
mentions
–
avg. concern
score
score
since '20
tenure of the
loudest voice
loudest voice
Strongest result ever recorded
#1
"Langt over selv mine mest optimistiske scenarioer," said Petter Stordalen as Strawberry posted its strongest financial year on record. — Finansavisen, 11 Jun 2026
The Bright Side
What the world loves about you.
The Portfolio Today
Four houses, one feeling.
Swipe through how each brand is being talked about right now.
Loved
Comfort
Xpress by Oslo Central is "the best location" — clean, modern, unbeatable value.
Editorial
Group · Collection
Amerikalinjen, Sommerro & The Thief — "three of Oslo's finest stays."
Tension
Spenn
The loyalty migration is the week's hottest topic — concern concentrated among your highest-tenure members.
Response Queue
What to answer next.
High-signal mentions first. Tap a row to expand.
Draft a reply to the Spenn concerns